October 17, 2016
FOR IMMEDIATE RELEASE
IKEA Canada Commemorates 40 Years of Iconic Design in Canada with
IKEA Then & Now Exhibit
Burlington, ON – IKEA Canada is opening an exhibit in downtown Toronto to celebrate its 40th anniversary in Canada. Hosted at the Design Exchange, Canada’s Design Museum, IKEA Then & Now will take visitors on a journey through the decades to demonstrate how IKEA has helped shape life at home in Canada. The exhibit is free to the public and will run from October 21st to 30th.
IKEA Then & Now tells the story of IKEA in Canada, featuring rooms displaying iconic IKEA furniture from the 1970’s to today, with a glimpse into the future. Inspired by the IKEA Museum in Älmhult, Sweden, the exhibit also pays homage to the ancestry of IKEA home furnishings and its unique democratic design philosophy of creating products that help create a better everyday life through their form, function, quality, sustainability and affordable price.
“Canadians have welcomed IKEA into their homes for the past 40 years and we are delighted to have reached this anniversary together,” said Dave McCabe, Acting President, IKEA Canada. “The IKEA Then & Now exhibit offers visitors a chance to take a trip down memory lane, remembering how our homes have evolved over the last four decades. The exhibit also offers a behind the scenes look at the IKEA brand and business, which we are confident will continue to grow in Canada for the next 40 years and beyond.”
There will be many more things to experience at the exhibit, including a ball pit for both the young and young at heart. Visitors will also have the opportunity to be featured on the front cover of this year’s IKEA Catalogue. And, just for dropping by, visitors will have a chance to win a week-long dream trip for two to the design capital of the world, Stockholm, Sweden.
IKEA Then & Now runs from October 21st to 30th at the Design Exchange, 234 Bay St., Toronto. Admission is free to the public. The hours of operation are as follows: Monday – Friday: 9am – 7pm Saturday & Sunday: 10am – 6pm
About IKEA CANADA
IKEA is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide, which are visited by 884 million people every year. IKEA Canada has 12 stores, an eCommerce virtual store, 6 Pick-up and order points in Quebec City and southern Ontario and two Collection Points in Halifax and Saskatoon. The company also recently announced plans to open stores in Halifax and Quebec City. Last year, IKEA Canada welcomed 25 million visitors to its stores and 75 million visitors to the IKEA.ca website. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.
FOR MORE INFORMATION:
Commercial Public Relations Manager
(416) 646-8182 ext. 2338