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Toronto, ON (February 2010) – Spring is coming early in 2010 with Sonia Rykiel pour H&M! On February 20, an exclusive knitwear collection by Rykiel for H&M, with a focus on brilliant colour and Parisian joie de vivre, will be launched in a select 200 stores worldwide. Following the success of Rykiel’s recent lingerie collection for H&M, the second part of the collaboration now features the knitwear that has helped make Sonia Rykiel such a fashion legend. The collection, which is full of classic Rykiel signature pieces, also marks H&M’s first designer collaboration for little girls (1.5 – 8yrs). In addition, shoppers can feel good about looking great with the Sonia Rykiel pour H&M bag, part of the proceeds from which will go directly to UNICEF’s “All for Children” project.
“It feels fantastic, after the launch of our lingerie collection, to be asked to design a second collection for H&M. This time, I felt like offering the essence of Rykiel – knits, of course – because knits are a woman’s second skin and because Rykiel is forever the queen of knits, from Saint Germain des Prés to all over the world. And it’s wonderful to be able to design the print for a bag, knowing that thousands of women will use it and that it will benefit such a good cause,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
“We fell in love with this knitwear collection. Like all of the designers we work with at H&M, Rykiel hasn’t done a diffusion line or a special look. They’ve given us their signature pieces, which women will really want, and added some fun by making selected pieces in children’s sizes too. Rykiel’s woman is ageless – she’s portraying a very strong, self-confident woman who can live life the way she wants,” says Jörgen Andersson, H&M’s Head of Brand and New Business.
Sonia Rykiel’s striped sweater, one of contemporary fashion’s most iconic pieces, has long been coveted by women the world over. Beginning on February 20, H&M is giving its customers the opportunity to own Rykiel striped knits, which come in sweaters, dresses, scarves and even leggings for children. For H&M, Rykiel has rendered these stripes in incredibly vibrant colors – perfect for dispelling those winter blues. The collection features other classic Rykiel touches as well, such as the bows that sit proudly on the front of striped sweaters, or the carefree use of words on a slogan t-shirt.
Some of the pieces, for instance, the double-breasted blazer and the sweet short skirt, show the demure side of the Saint Germain style, while elsewhere the collection brings fashion fantasy to life with leggings covered in rhinestones, frilly hot pink or yellow dresses and the perfect drawstring jumpsuit. The advertising campaign captures the playful spirit of the collection – the models sport frizzy hair like Sonia Rykiel’s, and each look is accessorized with bangles, brooches, bracelets and berets in either hot pink or adorned with rhinestones. The collection comes complete with platform sandals, which can be worn with Sonia Rykiel pour H&M striped socks until the weather cooperates.
The collection’s ultimate accessory is the UNICEF bag, which will be launched with the knitwear collection on February 20. The bag will raise funds for “All for Children,” a five-year UNICEF and H&M initiative, which aims to improve the lives of children in cotton-growing communities in India. This project reflects the commitment of H&M, Rykiel and their customers to helping improve the lives of these children. Thirty percent of the proceeds from the bag will go to the project.
Read more at www.hm.com/allforchildren
H&M ranked third in the world behind America’s Gap and Zara in Spain most of the new stores would be opened in the United States and western Europe.
At end-August, H&M had 1,840 stores in 27 countries.
The “Sonia Rykiel pour H&M” collection will be available in the following stores in Canada:
he Toronto Eaton Centre
1 Dundas St West
13-15 Bloor St West
Yorkdale Shopping Centre
3401 Dufferin Street
1100 Sainte-Catherine Street
2305 Rockland Road
The Pacific Centre
609 Granville Street
For more information, please contact: Emily Scarlett H&M, Phone: 16.623.4289, E-mail:firstname.lastname@example.org,
Accenta products are designed to compliment each other, so when you require a variety or an arrangement of displays, you can be sure that our superb hardware + your creative artwork printed on any of our top of the line substates will always look sharp together.
Accenta has created customized modular displays since 1987. Showcases, counters, exhibit environments that are as effective as they are inspired. Whatever your dimensions, if you can dream it, we can create it.
Tired of dealing with a multitude of vendors to get your display program off the ground?
Accenta Display is now pleased to offer one stop shopping – providing quality display units as well as high end digital output and lamination. Using the most up to date printers and laminators on the market, our media is ICC profiled to allow us to achieve the largest color gamut available. Our laminates also ensure longevity and durability.
Shown here are PopUp Elite, AdStand and RoundUp
Accenta, founded in 1987, has become a leader in the international display market. Today, Accenta consists of two divisions: a Visual Impact Division, and a Modular Aluminum Display Division.
Headquartered in Canada, Accenta also has its US Sales and Distribution Center located near Tampa, Florida.
Accenta has a distinguished track record of meeting and exceeding customer needs with innovative products that offer the ultimate in simplicity, design, flexibility and cost effectiveness.
For more product information and service information Visit Accenta’s website: www.accenta.com
Contact: Angie Martin email@example.com
Special Operations Software:
New company name: Specops Software Inc.
Our products are known and appreciated all over the world as Specops Gpupdate, Specops Deploy and Specops Password Reset to mention a few. From May 1st , we go by the name of Specops Software. We will continue to deliver solutions for Windows desktop automation and Windows password management. We will also continue to deliver top level support to our 2,000 customers around the world. In changing our name from Special Operations Software to Specops Software we will not stop the constant improvement of our solutions, so just let us continue to simplify and secure your Windows network management.
For more information contact:
Johan Ögren, President of Specops Software Inc. in Canada
LARS HENRIKSSON, HONORARY SWEDISH CONSUL IN TORONTO
MR. HENRIKSSON MADE THE PRESENTATION AT THE GTMA’S S (GREATER TORONTO MARKETING ALLIANCE) LEADERSHIP BREAKFAST CLUB IN OCTOBER, 2009
Some of the headings in the presentation:
- SWEDEN VS CANADA
- SWEDEN VS ONTARIO
- SWEDEN-CANADA TRADE
- WHY SWEDEN
- SECTORS OF INTEREST
- ECONOMIC GROWTH AND REDUCED EMISSION
- SIMILARITIES CANADA VS EU
For a copy of the presentation which will be sent to you electronically, contact Lars Henriksson (firstname.lastname@example.org) directly.
50,000 design professionals and design savvy consumers descended on the 11th annual Interior Design show in Toronto. The show featured the best, newest and most innovative in international and Canadian products presented by over 300 exhibitors.
At this year’s show, IKEA’s impressive 1,300 sg.ft. loft space with soaring 14ft. ceilings was given a Gold booth award by show judge Cameron McNeil, Design Editor, House and Home Media.
Contributor: Emi Novah