Updates & News

Euro 2012 Semi-Finals on BIG SCREEN . Germany vs. Italy, June 28th

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From left to right: Petr Cech (Czech Republic), Robin van Persie (Netherlands), Andres Iniesta (Spain) and Steven Gerrard (England). 

From left to right: Petr Cech (Czech Republic), Robin van Persie (Netherlands), Andres Iniesta (Spain) and Steven Gerrard (England). (Photo: AP) http://www.sportsnet.ca/soccer/euro2012/euro_2012_schedule_standings/
 

Euro 2012 Semi-Finals on BIG SCREEN . Germany vs. Italy

 

Let’s have some fun together!

 

The Canada Poland Chamber of Commerce will host the broadcast of the
Semi-Final Game of the 2012 Euro Cup on June 28th 2012

Euro 2012 in Poland and Ukraine has been entertaining and dramatic thus
far. Let’s hope it’s your favorite team still in the mix. Either way, the
final game of Euro Cup 2012 on Polish soil will be exciting for all fans!

Come enjoy the game on the
BIG SCREEN at the SPK Building.
Address:
206 Beverley St, Toronto ON M5T 1Z3

(Between College St and Dundas St W at corner of Cecil St)

Date:
June 28th 2012 – 2PM to 5PM.

Tickets at the door:
$15 (includes 1 beer/drink and sandwich)

Please RSVP to:
sk13003@gmail.com

5 Key Business Message Tools

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Most businesses can’t depend entirely on word of mouth to fill their client list. A certain amount of marketing and networking is an absolute necessity for your business to achieve its greatest potential.

Because this is true for everyone, having a specific offering with memorable messaging is key to remaining in memory until someone has or knows of a need for your services.

Some important messaging tools are: Company/Product Name, Tag Line (sometimes called the Unique Selling Proposition), Slogan/Catchphrase, Elevator Pitch, and Bio/Company Profile.

Battlefield Tours is a perfect business name for a highly specific business offering that recently figured in my own life. It had been 4 years since I met the agent for this company, whose business is to set up tours for war buffs that take them to spots of general relevance or personal interest.

It’s a unique and narrowly defined offering, but one that stuck in my mind, dormant, until a friend mentioned wanting to take his war buff son on a tour of Second World War sites, particularly to where where his own father had served. Very effective marketing, the offering is unique, and the name supports making a quick connection.

‘To buy or sell, call Adele’ is a great slogan used by a real estate agent I’ve met through networking. Not only is it memorable, but the tag line itself sounds like the person it represents, peppy and friendly. Making the connection is instant. “Cuts verbose clutter, like a hot knife through butter” is a good, fast catchphrase or slogan for a copywriting or editing service, especially when supported by a graphic:

Cuts verbose clutter

Basic communication tools that every business should have, includes:

  1. Name
  2. Tag line (A description of your essential offering)
  3. Slogan/Catchphrase – Sums up your offering, so that following an introduction, you remain in memory.
  4. Elevator Pitch
    1. 30 seconds – Who you are, what you do…GO!
    2. 60 seconds – When you have just a bit more time to introduce yourself in detail.
  5. Bio/Company Profile
    1. 400 words – Your ‘one-pager’ or ‘leave behind’, a statement about your business that gives a detailed overview of what you provide to your clients. Your service, your results, your track record.
    2. 30 words – For directory listings
    3. 50 words – When you are asked to present at a professional event, they will certainly want a more detailed short description of you and/or your company.

You can wait until you have to have these pieces if you like, but it’s not ideal to prepare a definitive statement when you are rushed. In some cases these documents go to print and you have the opportunity to be in a document that will be kept for quite some time. Wouldn’t you prefer that the message is exactly what you want?

Worse, you may miss the opportunity to present your business altogether because you don’t have the asset already created, and don’t have the resources to turn it out in time.

Being prepared means being in position to take advantage of marketing opportunities. Being in position can often mean immediate business. Victory favours the prepared.

Gayle Hurmuses is the owner of Your Write Hand, a marketing copywriting and editing service in the GTA: 416.532.2702 or gayle@yourwritehand.com.
She is offering a special discount on copy services for SCCC members, the details of which can be found here.

New Member Discount: Copy Services from Your Write Hand

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Defining who you are and what you do is the first step in business success. Expressing this in a way that shows your preferred client why you are the right choice is a craft. Saying it in few words is an art.

Your Write Hand, a copywriting agency, is here to help you with your business communication needs. We write effective and compelling copy in crisp, perfect English that reads easily, getting quickly to the point with a call for action.

Introducing a value pack of basic business networking materials that any business or consultant would benefit from having on hand. We provide an excellent price on this package deal. Please mention your membership in the Swedish Chamber of Commerce for your discounted price of $700 for this service ($200 savings).

Includes: consultation to discuss your business and desired client(s), research, writing and one copy revision on the following documents:

  1. Three Company Profiles or Personal Bios
    1. 400 words
    2. 50 words
    3. 30 words
  2. Tag line
  3. Slogan
  4. Two Elevator pitches
    1. 30 seconds
    2. 60 seconds

We also create memorable advertising copy that captures the mind’s eye, write proposals, and provide copy-editing services.

Call during office hours, or contact us by email at anytime.
We’re here to help!
416.532.2702 · gayle@yourwritehand.ca  · www.yourwritehand.ca

The LCBO selects Swedish whisky from Mackmyra

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Mackmyra whisky

Mackmyra whisky

LCBO, the Liquor Control Board of Ontario, Canada has selected Mackmyra Swedish Whisky as this year’s “Distillery Feature” and is buying four different bottlings to be launched in May.

Mackmyra will be the first distillery feature of the year at LCBO, which means they will buy
and jointly market several bottlings at the same time.

It is of course an important milestone, for us and for Swedish whisky, when the world’s largest buyer of spirits chooses to buy Mackmyra. LCBO can select whisky from anywhere in the world and, demonstrably, we are more than holding our own in this competition,” says Rikard Lundborg, Mackmyra founder and marketing director.

“The whiskies being made at the Mackmyra distillery have grabbed the attention of whisky
enthusiasts, critics, and publications. At the LCBO, we run a specialty program within select locations wherein we feature award winning, artisanal, and niche whiskies from around the globe, and Mackmyra fits this profile perfectly and will be our first ‘Distillery Feature’ for 2012,” says Greg Tranah, Product Manager, Brown Spirits & Duty Free, LCBO.

LCBO has bought Mackmyra Whisky, Mackmyra The 1st Edition, Mackmyra Special:04, and Moment Medvind — whiskies that have all won gold medals in international whisky competitions. The whiskies will be launched in LCBO retail stores on the 12th of May and is the premiere for Mackmyra in Ontario.

Mackmyra offers us the opportunity to experience its ‘terroir’. This concept, most strongly associated with wines, is thoroughly expressed in Mackmyra, and offers a totally unique taste experience”, says Mr. Tranah at the LCBO.

More information and pictures are available at www.mackmyra.se/press

For more information, please contact:
Rikard Lundborg, Marketing Director
Lars Lindberger, Press Officer, +46 (
Canadian importers are Roland + Russel.
Liliana Plavcic, +1-416-801-9885

SCCC welcomes new member Mackmyra Swedish Whisky

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Mackmyra LogoPerhaps it sounds too simple, but it all started with a skiing trip. Eight friends met up at a mountain lodge in the spring of 1998. Each had taken along a bottle of malt whisky for the host.

Mackmyra distillery

Mackmyra distillery

The topic of conversation was obvious: How do you make whisky? And why isn’t there a Swedish one?

The question led us to start exploring the possibilities of making our own Swedish whisky…

We had a dream to create the first Swedish malt whisky. We followed our own path and developed the whisky from its origin. That path was neither the easiest nor the quickest. But it was the right path, because we reached our goal: a Swedish malt whisky with a unique identity.

At our distillery at Mackmyra Bruk, we have pursued our dreams and created the Swedish whisky.

Our distillery is not large, but huge is the care we put into the production. We make it our own way, using local ingredients and no additives, and we are constantly striving to evolve.

We maintain traceability right down to the individual field of barley. The small distillery allows us to keep on making our whisky in a handicraft manner. And to keep looking beyond the traditional
approach.

The result has put Sweden on the international whisky map!

Who to look for at SCCC events:

Jonathan Luks
Country Manager

An evening with the Nordic Singers. Wed, June 13

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http://www.youtube.com/watch?v=R0Nf-NkQviE

 

Sponsorship – 2012 Nordic Consular Cup Golf Tournament

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2012 Nordic Consular Cup Golf Tournament
NCCGT Home Registration Sponsorship PDF Invitation 2011 Photos
Logos: Nordic Chambers 

2012 Nordic Consular Cup Golf Tournament

There are a limited number of key sponsorship positions available and they are selling quickly. Register early to be sure to get a premium spot for your organization!

You can purchase your sponsorship online (click here) or call Marie Larsson at 416.925.8661

Title Sponsor for the Event – $2000 +HST SOLD

  • Company foursome
  • Company logo on all signage
  • Exclusive sponsorship on a hole of your choice
  • Signage at registration table
  • Sponsorship recognized at dinner and prize presentations
  • Speaking opportunity at dinner
  • Full back page in program

BBQ Lunch Sponsor – $1000 + HST SOLD

  • Company signage and table display at lunch
  • Exclusive sponsorship of 1 hole
  • Sponsorship recognized at dinner and prize presentations
  • Half page in program

Cart Sponsor – $750.00 + HST SOLD

  • Company logo on signage in all golf Carts ( 5′ x 7.5″signs)
  • Exclusive sponsorship of 1 hole
  • Sponsorship recognized at dinner and prize presentations
  • Quarter page in program

Closest to the Pin Contest Sponsor – $350 + HST SOLD

  • Company logo on hole signage at a sponsored hole
  • Prize will be purchased on behalf of the sponsor
  • Sponsorship recognized at dinner and prize presentations
  • Featured in program

Long Drive Hole Contest Sponsor – $250.00 + HST SOLD

  • Company logo on hole signage at a sponsored hole
  • Company can use location for on-course promotion
  • Sponsorship recognized at dinner and prize presentations
  • Featured in program

Hole Sponsor – $250.00 + HST

  • Company logo on hole signage at a sponsored hole
  • Company can use location for on-course promotion
  • Sponsorship recognized at dinner and prize presentations
  • Featured in program

Putting Green Contest Sponsor – $200 + HST

  • Company logo on hole signage at a putting green
  • Prize will be purchased on behalf of the sponsor
  • Sponsorship recognized at dinner and prize presentations
  • Featured in program

Prize Sponsor

  • Donate a prize with a minimum of $50.00 value
  • Sponsorship recognized at dinner and prize presentations
  • Featured in program.

You can purchase your sponsorship online (click here) or call Marie Larsson at 416.925.8661
To find out which holes and sponsorships are still available, please contact nordiccup@sccc.ca.
See a map of the course at: http://www.royalwoodbine.com/score_card/

Danish Chamber Contact: anders@fisker.ca
Finnish Chamber Contact: pauvinen@millerthomson.com
Swedish Chamber Contact: marie.larsson@sccc.ca

2012 Nordic Consular Cup Golf Tournament Sponsors

Registration – 2012 Nordic Consular Cup Golf Tournament

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2012 Nordic Consular Cup Golf Tournament
NCCGT Home Registration Sponsorship PDF Invitation 2011 Photos
Logos: Nordic Chambers 

2012 Nordic Consular Cup Golf Tournament

The Finnish, Swedish, and Danish Chambers of Commerce invite you to join us on Thursday, September 6, 2012 at the beautiful Royal Woodbine Golf Club for our Annual Nordic Cup Golf Tournament.
Individual golfers are welcome. When you register as an individual golfer we will place you in a foursome.

2012 registrations are being handled by the Swedish-Canadian Chamber of Commerce. Download your electronic registrations and either
(a) pay online, then scan and email the filled out version to: marie.larsson@sccc.ca
or
(b) mail it with cheque made out to: The Swedish-Canadian Chamber of Commerce, 2 Bloor Street West, Suite 2109, Toronto ON, M4W 3E2



Player Registrations:


Sponsorships:

 

Danish Chamber Contact: anders@fisker.ca
Finnish Chamber Contact: pauvinen@millerthomson.com
Swedish Chamber Contact: marie.larsson@sccc.ca

2012 Nordic Consular Cup Golf Tournament Sponsors

Building Sustainability Sweden 2012

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Building Sustainability Sweden 2012

Plenary meetings – discussions – workshops – study visits – exhibition

Sweden Green Building Council and the City of Stockholm welcome You
to
Kistamässan, Stockholm, Sweden, October 18-19, 2012

Welcome to two fascinating conference days in Stockholm, recipient of the first-ever European Green Capital Award. The Building Sustainability Sweden 2012 conference will focus on defining where we stand today – in Sweden and around the world – by benchmarking ideas and projects in plenary sessions and workshops, as well as proposing what the future might hold for the green building industry.

simcoe wave deck webb

 

Swedish and international experts will supply up-to-date knowledge on new materials, technology and energy-efficient solutions. You will hear the latest findings in research, current projects and accumulated experiences. Renowned projects such as The Royal Seaport, Stockholm, Waterfront Toronto and Future Concept Renewable, Wilhelmsburg, Hamburg, together with evaluations of several other successful examples, will be presented at the conference.

The foundation for new ideas and concrete solutions will be laid in a series of interactive workshops. In addition, the conference will feature visits to exciting project sites, discussions, an award ceremony recognizing the achievements of the green building industry, an exhibition and an engaging evening program and – most importantly – the opportunity to make interesting new contacts and share experiences.

For full information follow this link http://www.buildingsustainabilitysweden.se/ or go to http://sgbc.se/evenemang/340-building-sustainability-sweden-2012

 

PLUTUS Member News: Introducing Triangulate

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Plutus Logo 2011

Description: http://www.executiveoutcomesgroup.com/wp-content/uploads/2012/05/header22.png

 

High performance organizations tap into their potential by always pushing to get better

Introducing Triangulate

I am pleased to announce a new service specifically designed for midsized companies like yours.

 

We have partnered with 2 other established professional organizations to create a unique collaboration- Executive Outcomes  Group, and together we can now offer a complete business analysis – Triangulate.

 

Triangulate is a unique diagnostic that covers Culture and Values,

Operational agility, and the highly relevant Digital marketing/Social Media capability.

It explores these key areas and will highlight any issues that might be holding you back from achieving your goals. The survey, a full report, and a comprehensive debrief session and is available to you for one low price.

The benefits include:

  • Knowing where to invest to achieve the next level of performance
  • Having a quick assessment your operations, culture and marketing
  • Focusing on areas which will have the greatest positive impact on creating a high performance organization

I would really welcome an opportunity to discuss Triangulate with you and hope when I call we can set up a meeting date.

Regards,

John Holland

Direct line: 905-849-3658

Executive Outcomes Group 353 Iroquois Shore Road Unit 200 Oakville L6H 1M3 

(905) 278-7545 www.executiveoutcomesgroup.com

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