Updates & News

Notes from the July 18, 2012 Board Meeting

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Board/Boat MeetingThe July 18 Board meeting was graciously hosted by Len (Kleine) on his boat, How Swede It Is. (See why you should attend more meetings?)

In attendance: Erik Thorsrud, Marie Larsson, Len Kleine, Adrian Herschell, Sarah Clarkson, John Holland, Gisela McKay, and Kristofer Frojd (of the Swedish Trade Commission).

Topics discussed: upcoming events, including the Crayfish Party and NCC Golf Tournament; new committees and how they would benefit the participants as well as the Chamber; brainstorming new member benefits for the upcoming year; and targeted categories of businesses for new members that would work well with organizations who are already members, and the services they need.

If you are interested in getting more networking time and opportunities to connect with other members, consider joining one of the new committees: Business Education (for the seminars and news items.board meeting July 18, 2012

Nordic Breakfast Seminar, September 27 2012

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To all interested parties.

This event has been cancelled until further notice. We apologies for any inconvenience.

 

Purchased tickets will be refunded.  Please contact info@sccc.ca for more information.

DOING BUSINESS IN THE UNITED STATES:

Expanding Your Business in Challenging Times

This is your chance to ask questions and get top legal information regarding:

  • Incorporation & Financial Incentives.
  • How to avoid common pitfalls
  • Tax-Permanent Establishment.
  • Employment vs independent contractor relationships with US employees.
  • Trademark-Brief Overview.

(Seminar details below)

Presented by:Kavinoky Cook logo
Steve Suneson
Kavinoky Cook LLP

 

In this session:

You will learn how your company can minimize legal mistakes when entering the US market or otherwise doing business in the US. So many Canadian and Swedish companies continue to enter the US market because the US is still the largest buyer in the world and the opportunity for substantial profit exists.

The focus of the event will be on best legal practices in the US to minimize legal risk, tax liability, and strategies that offer the best chance to maximize profit. You will hear about some of the financial incentives offered by states to lure business. You will also learn about laws affecting distribution agreements with US distributors and independent contractors, which may vary the terms of your agreement. Additionally, learn about US legal risks, even if your company is only selling goods into the US without a physical presence (such as product liability).

You will also hear about the different types of legal entities to help you choose the right option for your business when expanding into the US, how to protect trademarks, and the major differences in treatment of employees in Canada and Sweden on the one hand and the US on the other hand. Learn about this and many other types of practical legal information when conducting business in the US.

Steve V. Suneson

Steve V. Suneson

Steve V. Suneson

Steve Suneson is a partner with the firm. He concentrates his practice in the areas of business law and commercial transactions, including mergers and acquisitions, secured transactions, commercial contracts, international transactions, corporate finance and corporate structure and governance.

 

Previously, Mr. Suneson practiced business law at a large international law firm in New York City. Steve has lectured on various U.S. legal issues to foreign companies doing business in the U.S.
Fluent in Swedish, and born and raised in Sweden, Mr. Suneson has a particular interest in the representation of Swedish and other European companies and individuals. He is a member of the Swedish-American Bar Association, Swedish-American Chamber of Commerce and a Swedish translator for the International Institute of Buffalo.

Mr. Suneson is a graduate from the University of Colorado (B.A., cum laude, with honors and distinction, 1997) and a Phi Kappa Phi graduate of the University of Minnesota Law School (J.D., cum laude, 2000).

716-845-6000 ext. 204
ssuneson@kavinokycook.com

Welcoming New Member: Giles Osborne, CA

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Parker Prins Lebano Chartered Accountants Professional Corporation

Since its founding in 1996, Parkerparker prince lebanoPrins Lebano has provided a full range of accounting, assurance, tax, and business consultancy services to individuals, partnerships, corporations, and not-for-profit enterprises. We focus on friendly and attentive service, drawing on the skills and experience of our team of professionals and their understanding of the constraints under which individuals and small-to midsize entities operate.

2 St Clair Ave East, Suite 800
Toronto, ON
M4T 1P6
(416) 488-7079

Raoul Wallenberg, One Man can make a difference

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This year, we are celebrating the 100th anniversary of the birth of Raoul Wallenberg, the Swedish diplomat who saved thousands of Jews in Budapest at the end of World War II.

Raoul Wallenberg was born on August 4, 1912. After studies in architecture and languages at the University of Michigan, Wallenberg returned to Sweden in 1935. There, he found that his degree from the US didn’t qualify him to work as an architect. Instead, Wallenberg worked at a branch of the Holland Bank in Haifa. During this time, he first came into contacts with Jews who had fled Hitler’s Germany.

In 1944, Raoul Wallenberg was appointed second secretary at the Swedish diplomatic mission in Budapest. His job was to launch a rescue operation for Jews and he became head of a special department at the legislation. By issuing protective Swedish passports and renting buildings, Swedish Houses, where Jews could seek shelter, Wallenberg was instrumental in saving thousands of lives.

On January 17, 1945, Wallenberg was imprisoned by Soviet forces. To this day, his fate remains unknown. Russia claims he died in a Soviet prison on July 17, 1947, but many witness reports suggest he may have been alive much later. In October 2001, the Swedish government appointed an official commission of inquiry, the Eliasson Commission, to investigate the actions of Sweden’s foreign policy establishment in the Raoul Wallenberg case. In 2003, a report was issued in which Swedish political moves were summarized under the heading ‘A diplomatic failure’.

Raoul Wallenberg has been recognized around the world. In 1981, he was named an honorary citizen of the US. In 1985, he was given the same honour in Canada, and a year later in Israel.

This year, an exhibition about Raoul Wallenberg and his deeds in Budapest is touring the world. ‘To Me There’s No Other Choice’ was first shown in Budapest, opening on January 17, 2012. Originally planned to be shown also in Russian, Israel, Germany, the US and Canada, additional locations have been added. The exhibition will be shown in Ottawa mid-November and in Toronto January 12 – 23, 2013. In Toronto, it will be shown at the Toronto Reference Library, 789 Yonge Street.

In connection with the exhibition, a couple of conferences will be organized. The theme for the two conferences/seminars is ‘Human Rights’, building on the values Raoul Wallenberg and his actions represent. One of the conferences will be specifically designed to address students in the public school system.

A few other activities are also being planned. On August 4, 2012, 8.30 am, a ceremony will be held in front of the Raoul Wallenberg bust at the Earl Bales Park in North York. This event is open to anyone who wants to honour Wallenberg.

Later in the fall, Swedish organizations in Toronto together with others will have a tree planted in the park in his honour in the vicinity of the bust. At a date to be determined, a plaque will be unveiled. Again, this event will be open to anyone who wants to attend, including members of the Swedish Canadian Chamber of Commerce. More information will follow. There will also be events recognizing Wallenberg during the Holocaust Week in November.

Lars Henriksson
Honorary Consul

Source: The Swedish Institute

Read more about him at the Swedish Government site (click here)

 

2013 Raoul Wallenberg Panel Discussion

2012 Summer Membership Drive

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Until August 31, 2012

Become a New Member during our Summer drive and save 10% off your membership fees!

This is your chance to win great prizes in addition to joining a thriving business community with great networking opportunities, information sharing, and fun events.

The SCCC is a private, non-for profit membership association founded in 1965. Some of our members represent the most influential companies in the world of business, like Ericsson, Tetra Pak, Alfa Laval, SKF, Sandvik, IKEA, Atlas Copco to mention a few.

We provide real value to businesses, executives, professionals and students – and have fun doing it!

Connect with others through the Chamber Networking Events and more:

  • Be featured in the SCCC Monthly Newsletter new members showcase (max 50 lines);
  • Get listed on the New Member web page for one year;
  • Be included in the Online Membership Directory (name, company name, and contact information);
  • Get introduced: new members are presented to the larger group (and guests) by SCCC Ambassadors at meetings and events;
  • Offer discounts on your products and services to other SCCC members.

Make valuable contacts online and in person through private, member-only groups and through SCCC Chamber Events.

Bonus!

Join the SCCC before August 31 and your name will automatically be entered into our draw for great prizes including:

  • two tickets to the Lucia festivities November 30th each time you refer a new member.
  • one of two sets of 4 tickets to see the Toronto Blue Jays, along with other great prizes (visit the blog for the most up-to-date listing).

There are four tiers of membership in the Swedish-Canadian Chamber of Commerce. Click category name to see more information, but remember to return to this page to get your 10% new member discount.

Platinum · Gold · Silver · Individual

Join now!

Membership Levels with 10% discount
for new members only

 

Statistics Canada: Canadian exports to Sweden, down in April.

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Canada’s April 2012 international merchandise trade. 

Canada posted a trade deficit of $367 million in April, down from the $152 million surplus recorded in March. This follows five consecutive monthly surpluses. Canadian merchandise exports declined by 1.2% in April, while imports increased slightly by 0.1%. Exports fell to $39.1 billion. The main contributors to the decrease were exports of industrial goods and materials, machinery and equipment, as well as metal ores, metals and alloys. This was partially offset by gains in chemicals, plastics and fertilizers. Imports meanwhile rose to $39.5 billion (their fifth consecutive monthly increase), gains being led by higher imports of automotive products, consumer goods, while imports of energy products and machinery and equipment declined.

Exports to our main trading partner, the United States, fell by 1.2% to $28.4 billion in April, the fourth consecutive monthly decrease. Imports from the United States meantime rose by 1.3% to $24.6 billion. As a result, Canada’s trade surplus with the United States decreased from $4.5 billion in March to $3.8 billion in April.

Exports to the rest of the world decreased by 1.2% to $10.7 billion, while imports declined by 1.9% to $14.9 billion. Canada’s trade deficit with the rest of the world (other than the United States) narrowed from $4.4 billion in March to $4.2 billion in April.

Regarding trade with Sweden, Canadian exports went from 56 million in March to 29 million in April 2012, while Canadian imports from Sweden went from 170 million to 177 million during the same period.

While these figures are not surprising, given the current economic slowdown and the uncertainties ahead, our April 2012 trade figures show substantial increases as compared to April 2011 (+7.1% for our exports and +5.7% for our imports) and this is encouraging.

Canada's import and exports

Canada's trade balance

Christian Sivière, Import Export Logistics Solutions TM, Montréal christian.siviere@videotron.ca All rights reserved, June 2012
Source : Statistics Canada
Canada’s imports and exports chart
Canada’s trade balance chart

Euro 2012 Semi-Finals on BIG SCREEN . Germany vs. Italy, June 28th

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From left to right: Petr Cech (Czech Republic), Robin van Persie (Netherlands), Andres Iniesta (Spain) and Steven Gerrard (England). 

From left to right: Petr Cech (Czech Republic), Robin van Persie (Netherlands), Andres Iniesta (Spain) and Steven Gerrard (England). (Photo: AP) http://www.sportsnet.ca/soccer/euro2012/euro_2012_schedule_standings/
 

Euro 2012 Semi-Finals on BIG SCREEN . Germany vs. Italy

 

Let’s have some fun together!

 

The Canada Poland Chamber of Commerce will host the broadcast of the
Semi-Final Game of the 2012 Euro Cup on June 28th 2012

Euro 2012 in Poland and Ukraine has been entertaining and dramatic thus
far. Let’s hope it’s your favorite team still in the mix. Either way, the
final game of Euro Cup 2012 on Polish soil will be exciting for all fans!

Come enjoy the game on the
BIG SCREEN at the SPK Building.
Address:
206 Beverley St, Toronto ON M5T 1Z3

(Between College St and Dundas St W at corner of Cecil St)

Date:
June 28th 2012 – 2PM to 5PM.

Tickets at the door:
$15 (includes 1 beer/drink and sandwich)

Please RSVP to:
sk13003@gmail.com

5 Key Business Message Tools

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Most businesses can’t depend entirely on word of mouth to fill their client list. A certain amount of marketing and networking is an absolute necessity for your business to achieve its greatest potential.

Because this is true for everyone, having a specific offering with memorable messaging is key to remaining in memory until someone has or knows of a need for your services.

Some important messaging tools are: Company/Product Name, Tag Line (sometimes called the Unique Selling Proposition), Slogan/Catchphrase, Elevator Pitch, and Bio/Company Profile.

Battlefield Tours is a perfect business name for a highly specific business offering that recently figured in my own life. It had been 4 years since I met the agent for this company, whose business is to set up tours for war buffs that take them to spots of general relevance or personal interest.

It’s a unique and narrowly defined offering, but one that stuck in my mind, dormant, until a friend mentioned wanting to take his war buff son on a tour of Second World War sites, particularly to where where his own father had served. Very effective marketing, the offering is unique, and the name supports making a quick connection.

‘To buy or sell, call Adele’ is a great slogan used by a real estate agent I’ve met through networking. Not only is it memorable, but the tag line itself sounds like the person it represents, peppy and friendly. Making the connection is instant. “Cuts verbose clutter, like a hot knife through butter” is a good, fast catchphrase or slogan for a copywriting or editing service, especially when supported by a graphic:

Cuts verbose clutter

Basic communication tools that every business should have, includes:

  1. Name
  2. Tag line (A description of your essential offering)
  3. Slogan/Catchphrase – Sums up your offering, so that following an introduction, you remain in memory.
  4. Elevator Pitch
    1. 30 seconds – Who you are, what you do…GO!
    2. 60 seconds – When you have just a bit more time to introduce yourself in detail.
  5. Bio/Company Profile
    1. 400 words – Your ‘one-pager’ or ‘leave behind’, a statement about your business that gives a detailed overview of what you provide to your clients. Your service, your results, your track record.
    2. 30 words – For directory listings
    3. 50 words – When you are asked to present at a professional event, they will certainly want a more detailed short description of you and/or your company.

You can wait until you have to have these pieces if you like, but it’s not ideal to prepare a definitive statement when you are rushed. In some cases these documents go to print and you have the opportunity to be in a document that will be kept for quite some time. Wouldn’t you prefer that the message is exactly what you want?

Worse, you may miss the opportunity to present your business altogether because you don’t have the asset already created, and don’t have the resources to turn it out in time.

Being prepared means being in position to take advantage of marketing opportunities. Being in position can often mean immediate business. Victory favours the prepared.

Gayle Hurmuses is the owner of Your Write Hand, a marketing copywriting and editing service in the GTA: 416.532.2702 or gayle@yourwritehand.com.
She is offering a special discount on copy services for SCCC members, the details of which can be found here.

New Member Discount: Copy Services from Your Write Hand

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Defining who you are and what you do is the first step in business success. Expressing this in a way that shows your preferred client why you are the right choice is a craft. Saying it in few words is an art.

Your Write Hand, a copywriting agency, is here to help you with your business communication needs. We write effective and compelling copy in crisp, perfect English that reads easily, getting quickly to the point with a call for action.

Introducing a value pack of basic business networking materials that any business or consultant would benefit from having on hand. We provide an excellent price on this package deal. Please mention your membership in the Swedish Chamber of Commerce for your discounted price of $700 for this service ($200 savings).

Includes: consultation to discuss your business and desired client(s), research, writing and one copy revision on the following documents:

  1. Three Company Profiles or Personal Bios
    1. 400 words
    2. 50 words
    3. 30 words
  2. Tag line
  3. Slogan
  4. Two Elevator pitches
    1. 30 seconds
    2. 60 seconds

We also create memorable advertising copy that captures the mind’s eye, write proposals, and provide copy-editing services.

Call during office hours, or contact us by email at anytime.
We’re here to help!
416.532.2702 · gayle@yourwritehand.ca  · www.yourwritehand.ca

The LCBO selects Swedish whisky from Mackmyra

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Mackmyra whisky

Mackmyra whisky

LCBO, the Liquor Control Board of Ontario, Canada has selected Mackmyra Swedish Whisky as this year’s “Distillery Feature” and is buying four different bottlings to be launched in May.

Mackmyra will be the first distillery feature of the year at LCBO, which means they will buy
and jointly market several bottlings at the same time.

It is of course an important milestone, for us and for Swedish whisky, when the world’s largest buyer of spirits chooses to buy Mackmyra. LCBO can select whisky from anywhere in the world and, demonstrably, we are more than holding our own in this competition,” says Rikard Lundborg, Mackmyra founder and marketing director.

“The whiskies being made at the Mackmyra distillery have grabbed the attention of whisky
enthusiasts, critics, and publications. At the LCBO, we run a specialty program within select locations wherein we feature award winning, artisanal, and niche whiskies from around the globe, and Mackmyra fits this profile perfectly and will be our first ‘Distillery Feature’ for 2012,” says Greg Tranah, Product Manager, Brown Spirits & Duty Free, LCBO.

LCBO has bought Mackmyra Whisky, Mackmyra The 1st Edition, Mackmyra Special:04, and Moment Medvind — whiskies that have all won gold medals in international whisky competitions. The whiskies will be launched in LCBO retail stores on the 12th of May and is the premiere for Mackmyra in Ontario.

Mackmyra offers us the opportunity to experience its ‘terroir’. This concept, most strongly associated with wines, is thoroughly expressed in Mackmyra, and offers a totally unique taste experience”, says Mr. Tranah at the LCBO.

More information and pictures are available at www.mackmyra.se/press

For more information, please contact:
Rikard Lundborg, Marketing Director
Lars Lindberger, Press Officer, +46 (
Canadian importers are Roland + Russel.
Liliana Plavcic, +1-416-801-9885

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