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For Immediate Release
An ölfestival Is Coming To Bandshell Park, Exhibition Place!
A chance to Sample Sweden at Toronto’s Festival of Beer, July 22-24
Toronto, ON. (July 5, 2016) — Toronto’s Festival of Beer, presented by The Beer Store, is giving Toronto a chance to Sample Sweden! On July 22 to 24, the festival will work alongside the Swedish-Canadian Chamber of Commerce to feature six Swedish breweries, 28 different brands of beer and two renowned Swedish Chefs, inside a 10,000 square-foot zone, at Bandshell Park in Exhibition Place. Bier Markt is the exclusive restaurant partner of the Swedish Pavilion. Sample Sweden is proudly funded by the Government of Ontario and generously supported by IKEA Canada and Volvo Car Canada LTD.
“Discovery is a major part of Toronto’s Festival of Beer and beer culture in Sweden is growing so fast that making Sweden our feature country this year, was an easy choice,” said Les Murray, President of Toronto’s Festival of Beer. “It’s an opportunity for beer lovers in Toronto and beyond to sample great beer from a region of the world that produces great products.”
Sample Sweden will feature some of the country’s most adored breweries. Combined, each of these breweries will bring 28 different beers for attendees to sample with the majority of them not available for purchase in Canada. These breweries include:
- Brekeriet Beer AB
- Dugges Ale och Porterbryggeri
- Gotlands Bryggeri
- Poppels Bryggeri
- Tempel Brygghus
Two of Sweden’s most renowned Chefs will also be in attendance at Toronto’s Festival of Beer. Chefs Peter J Skogstrom and Roland Persson are both former winners of Sweden’s Chef of The Year award, the country’s most prestigious competition for professional Chefs. They will be constructing some of their tasty creations for attendees to feast on in both our Club House La Grille Grilling Tent and in our Sample Sweden pavilion.
“This is a monumental occasion!” said Len Kleine, Chairman of The Swedish-Canadian Chamber of Commerce. “The spotlight is now on the very best of Sweden. Our beer, our Chefs and our culture will be front and centre at Toronto’s Festival of Beer.”
Toronto beer enthusiasts will have their first taste of Sample Sweden, available at all Bier Markt locations within the GTA, in advance of Toronto’s Festival of Beer. The restaurant will feature Leon by Omnipollo, a Belgian Pale Ale that is assertively hopped and fermented dry using champagne yeast, on tap from July 11 to July 24.
Bier Markt will also hold a promotion on food as well! The offer includes one ticket to Toronto’s Festival of Beer on the sold out date of Saturday, July 23, with the purchase of both a $15 Swedish dish and a Leon. The bundled offer is $50 + HST and is available until supplies last.
On Friday, July 22, media are invited to attend the official unveiling ceremony of Sample Sweden at Toronto’s Festival of Beer in Exhibition Place. This event will take place prior to public access to the festival and is opened by RSVP only. Photo and media opportunities with the feature Chefs and The Swedish-Canadian Chamber of Commerce will be available on site, and in advance of the festival by request only.
For more information or to purchase tickets please visit: www.beerfestival.ca
Facebook: Toronto’s Festival of Beer
About Toronto’s Festival of Beer:
Toronto’s Festival of Beer is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. This year, the festival features over 333 different beers to sample, incredible food purveyors and live entertainment that includes House of Pain, Big Sugar Reggae Style and The Temperance Movement. Toronto’s Festival of Beer is Canada’s premier celebration of the golden beverage. Toronto’s Festival of Beer’s summer festival will take place July 22-24 at Bandshell Park in Exhibition Place, presented by The Beer Store.
About Peter J Skogström:
Peter J Skogström is the best known for winning Chef of the Year in 2006 and is an Olympic champion in cooking. Prior to starting his own business, Skogström worked as a Chef at Kronovall Castle and the historic Petri Pumpa. Since 2009, Skogström has run the company Smarta Kök (Smart Kitchens) with his partner Patrik Alemo, delivering well-prepared local lunch food at various restaurants in Malmö and Lund. Skogström received his sommelier diploma in December 2014 and is currently a contestant on the Swedish television program Chefs Battle on TV4.
About Roland Persson:
Roland Persson is known internationally for his experience in luxury food. He is the 1990 winner of Chef of The Year and currently runs the Metropol Palace in Stockholm, Sweden. Persson has managed the famous French Restaurant in the Grand Hotel and has worked at other popular restaurants in Sweden like Operakällaren, KB Restaurant, Passage, and Carl Michael. The philosophy behind his cooking involves a classic contemporary cuisine combining Swedish and French influences. Persson currently lives in Stockholm a place where he was maintained his residency since his childhood.
For more information on media opportunities available at Toronto’s Festival of Beer, or to RSVP for the unveiling of Sample Sweden please contact:
VP of Marketing
416-635-9889 x 26
Davide De Laurentiis
416-635-9889 x 27
2016 Toronto Festival of Beer Feature Country: Sweden
Sweden is the featured country for the immensely popular and almost sold out 2016 Toronto Festival of Beer, taking place July 22-24.
The Swedish Canadian Chamber of Commerce has made an agreement with the organizers to manage the Swedish pavilion, a 10,000 Sq. Ft space dedicated to all things Swedish.
We have already great engagement from companies like IKEA, Volvo, Alfa Laval etc – but we still have room for YOUR Swedish content.
SCCC is offering this fantastic opportunity to display your company/products to 35,000 festival visitors. Our pavilion will host 10 Swedish craft beers on tap and Swedish food partners – with special award-winning chefs. It is sure to be a must-see!
We are currently offering the following options:
Display participation. Have your company and products on display in our ”Sample Sweden” pavilion. pull-up banner and small product/literature stand. Cost $250 for members. Non-members $ 395 ( same price as a 1- year Silver membership )
Booth exhibit. 10 x 10 ft booth area. 4 tickets for the weekend. Cost $995 for members. Non-members pay $ 1,390 (includes a 1- year Silver membership)
Customer VIP event. Booth exhibit 10 x 10 ft area, 8 VIP and Lounge tickets for the weekend. Cost $2,495 for members. Non-members pay $ 2,790 ( includes a 1 – year Silver membership)
DO NOT miss out on this great opportunity to reach new customers! If you have any questions or want us to customize your participation, please contact Marie Larsson at email@example.com or 416.925.8661
For more information about the event http://beerfestival.ca
Beerlicious has become one of the largest drinking festivals in Canada and is continuing it’s reign of fun and drinking this year, celebrating it’s 22nd anniversary. We are very excited to be a part of such a massive and successful event. Each year over 35,000 people go through the grounds to celebrate, shop, and sample over 300 brands of beer. THIS IS A BIG DEAL!
This is in part thanks to their extensive media and social media campaigns
Tickets for Saturday July 23rd are already sold out!
(Scroll down to the end for details and demographics.)
Another factor in the success of the Festival (I mean, other than: hello! beer!) is the entertainment line up. This year’s headliners include: House of Pain, Big Sugar, and The Temperance Movement.
Join your fellow Chamber members in promoting the Swedish brand!
IKEA, Alfa Laval and Volvo are already on-board and planning their showcase areas.
Our Sample Sweden pavilion will include:
A 10,000 Sq. Ft. outdoor pavilion dedicated to Swedish Culture, with decor and furnishings that creates the look and feel of Sweden
10 Swedish Craft Beers on tap (most are unavailable in Ontario) and Swedish Food Partners
Secondary Stage featuring up and coming Swedish acts
Get on board now! Targeted marketing campaigns start in early June (just days away) so get the maximum mileage out of your promotion by getting on board now!
Inclusion in Sample Sweden Announcement
Major Media Partnerships
Digital Media Program & Contesting
Data Capture Opportunities
On-Site Signage Strategy
For more info or to book space contact Marie Larsson at firstname.lastname@example.org or 416.925.8661
Toronto Festival of Beer Background Info
Each year, Toronto’s Festival of Beer creates a world of beer pavilion that features imported product from a different country. The 2015 festival featured Ireland and “The Irish are Coming”. The 2016 feature is Sweden.Headline entertainers in previous years have included Naughty by Nature, Salt n Pepa, De la Soul, The Trews, Matthew Good, and 54-40
Our extensive marketing program features media partnerships, digital campaigns, online contesting, print and radio.
Festival Fast Facts:
60% of our attendees are between the ages of 26 and 35
50% male, 50% female
Top 3 spending habits include: Alcohol, Clothing/Accessories, Dining Out
Email Database: 8,500 loyal fans
Social following: 26,600 across TW, FB & IG
On the off chance you are not yet convinced of the fun and magnitude of this festival, please, click on this link:
For more info or to book space
contact Marie Larsson at email@example.com or 416.925.8661
Your Business Travel is our Business
VR Travel began in 1969 as Vejle Rejser, in the city of Vejle in Denmark. Back then, there were only three employees and we specialized in leisure travel. Already by the mid-1970s, our focus began to turn to business travel. Today, with nearly 50 employees and a yearly turnover of more than 500,000 million Danish kroner, we are a 100% management-owned, full-service business travel agency with offices in Denmark, Greenland and Canada.
VR Travel takes pride in being 100% neutral – this means we don’t have any hidden agreements with specific travel providers – so you get the best price that’s available according to your travel requirements on every trip. We also strive to give you at least 3 options on your itinerary, so the trip is up to you.
As a VR Travel customer, you will have your own contact persons, who know you and your travel requirements and policies, so you won’t be starting from scratch every time you call.
We provide different levels of service, depending on your needs – from Full Service, where we take care of everything for you, to Self-Service, where you log into our online portal and have access to our special prices and book everything yourself.
Contact us today for an offer tailor-made for your company’s needs. firstname.lastname@example.org
Med venlig hilsen / Best regards
CBBN The Bulgarian Chamber in collaboration with SCCC cordially invites you to an exclusive leadership workshop.
FIND THE LEADER IN YOURSELF
Being a leader is not just about managing people at the office. Find out how
you can become a leader and excel in your personal and professional life
FOR THE BENEFIT OF OUR MEMBERS AND GUESTS ATTENDING THIS EVENT,
CBBN WAS ABLE TO ENGAGE A VERY PROMINENT GUEST SPEAKER:
A world-recognized keynote speaker on leadership, providing framework
that helps individuals and teams improve their performance.
May 26, 2016, 6:00 – 8:30pm
(Registration at 5:30pm; Event starts at 6:00pm sharp!)
4141 Yonge Street, Catherine Swift Conference Centre, 1st Floor
$20 for guests
$15 for members of the Swedish-Canadian Chamber of Commerce and other chambers
Free Admission for members of the Bulgarian Chamber
(become a CBBN member and attend for free! Sign up online)
Pay at the door (cash or cheque only please)
Light Food & Cash Wine Bar
The Finnish, Swedish, and Danish Chambers of Commerce, together with Iceland and Norway, invite you to join us on Thursday, September 8th, 2016, at the beautiful Royal Woodbine Golf Club for our 7th Annual Nordic Consular Cup Golf Tournament. (195 Galaxy Blvd, Etobicoke, ON M9W 6R7)
You and your guests are invited to participate in some friendly rivalry between nations! Come enjoy a BBQ Lunch “On the Tee”, play 18 holes (with cart), then dine with us at the Championship Buffet complete with wine, beer, and award ceremony). There are great prizes to be won in the golf contests and the raffle!
11:30 A.M. Registration
12:00 P.M. Lunch on the Terrace
1:00 P.M. Tee-off (Shotgun start)
6:30 P.M. Dinner and Awards Ceremony
$190/single, $720/foursome ($85 dinner only)
Individual and team awards.
Registration and Payment Deadline: August 25, 2016
Sponsorship spots are available (click here to download Sponsorship PDF).
We cordially invite all members of the Swedish-Canadian Chamber of Commerce and the Board to attend our Annual General Meeting on Thursday, April 21, 2016.
Time: 5:30 PM to 7:30 PM
Alfa Laval H.O. Canada
101 Milner Ave
4:30 pm – 5:30 pm: Board Meeting
5:30 pm – 6:30 pm: Annual General Meeting
6:30 pm – 7:15 pm: Special presentation: Economic Forecast for 2016, by Klaus W. Koeppen, MBA Investment Advisor CIBC Wood Gundy.
Refreshments will be served.
Members can bring guests. Please RSVP by April 14, 2016.
Please note: We have one vacancy on the Board for which we are accepting nominations. Nominees must be current members of the Chamber in good standing. Nominations are open until April 8, 2016.
To put someone forward for the position, simply email the person’s name and a short paragraph stating why you believe this person would be a good addition to the Board, to: email@example.com
(That email address will be deactivated after April 21, 2016.)
We look forward to seeing you on April 21!
Dear Valued SCCC Member!
Last year we celebrated our fiftieth anniversary: our Golden Jubilee! Because of your support it was a very memorable occasion. (If you did not receive a copy of the Golden Jubilee Booklet, see below for how you can get yours.)
This year we are looking forward to a new series of events and opportunities: chances to network with each other and to promote Swedish business in Canada. Some of these opportunities will be internal to the Chamber and its members, while others entail acting as partners with external organizations.
We will continue to aid the Team Sweden efforts to promote the Swedish brand in Canada. One example we would like to take this opportunity to highlight is our exclusive partnership with Beerlicious: Toronto’s Festival of Beer, which is showcasing Sweden as its featured country. This event will take place July 22-24 2016 at Bandshell Park, Exhibition Place. Look for us at the Swedish Pavilion!
Other events under discussion (we welcome your feedback!) include: a morning seminar entitled “New Economy”: A look at the pros and cons of Sweden’s promise of cash free society by 2020; the Annual Nordic Consular Golf Tournament is planned for September 8th; and the Lucia Luncheon is already booked for December 2nd. As Prime Minister Trudeau is beginning to set national carbon objectives, we are looking to bring Sweden’s 25 years of experience to Toronto at a day seminar covering Carbon Tax, New Innovation, and the importance of CSR.
Let us know if there are any other activities that you would like to see us undertake; your participation is always appreciated, and we are always happy to hear from you!
Lennart P. Kleine