Category Archive for: ‘SCCC Announcements’

Notice to all SCCC members: Please join us for our AGM, March 21 2019

Dear SCCC member. 

All SCCC members are invited to participate in this year’s the Swedish-Canadian Chamber of Commerce Annual General Meeting on Thursday, March 21, 2019, between 5.30 P.M. and 6.30 P.M. at the offices of Business Sweden, 2 Bloor Street West, 21st floor, Toronto, ON, M4W 3E2.

The Annual General Meeting (AGM) is an important yearly function for all members in good standing. This is a great opportunity to network, learn about the programs and activities for 2019 – 2020


After the AGM will follow a special presentation by Secure State Cyber, on how best to protect us from Cyber Attacks and practical tips to manage cyber risks. Presented by Jan Karlsson.

Refreshments and mingle after the meeting and presentation. 

Please  R.S.V.P. via email to, or call 416-925-8661 no later than Monday, March 18, 2019.

Nominate Now

Get involved with the SCCC!  We have vacancies to the Board for which we are accepting nominations.

Nominees must be current members of the Chamber in good standing.

To put someone forward for the position, simply email the person’s name and a short paragraph stating why you believe this person would be a good addition to the Board to by Monday, March 18th, 2019.

For more information regarding the open positions to the Board, contact our Chairman Lars Ruuth, or Executive Director Marie Larsson,



Join the Swedish pavilion at this years Beerlicious. This is a big deal!


2016 Toronto Festival of Beer Feature Country: Sweden

Sweden is the featured country for the immensely popular and almost sold out 2016 Toronto Festival of Beer, taking place July 22-24.

The Swedish Canadian Chamber of Commerce has made an agreement with the organizers to manage the Swedish pavilion, a 10,000 Sq. Ft space dedicated to all things Swedish.

We have already great engagement from companies like IKEA, Volvo, Alfa Laval etc – but we still have room for YOUR Swedish content.

SCCC is offering this fantastic opportunity to display your company/products to 35,000 festival visitors.  Our pavilion will host 10 Swedish craft beers on tap and Swedish food partners – with special award-winning chefs. It is sure to be a must-see!

           We are currently offering the following options:

  • Display participation. Have your company and products on display in our ”Sample Sweden” pavilion.  pull-up banner and small product/literature stand. Cost $250 for members. Non-members $ 395 ( same price as a 1- year Silver membership )

  • Booth exhibit. 10 x 10 ft booth area. 4 tickets for the weekend. Cost $995 for members. Non-members pay $ 1,390 (includes a 1- year Silver membership)

  • Customer VIP event. Booth exhibit 10 x 10 ft area, 8 VIP and Lounge tickets for the weekend. Cost $2,495 for members. Non-members pay $ 2,790  ( includes a 1 – year Silver membership)

DO NOT miss out on this great opportunity to reach new customers! If you have any questions or want us to customize your participation, please contact Marie Larsson at or 416.925.8661

For more information about the event

Beer glass

 Beerlicious has become one of the largest drinking festivals in Canada and is continuing it’s reign of fun and drinking this year, celebrating it’s 22nd anniversary. We are very excited to be a part of such a massive and successful event. Each year over 35,000 people go through the grounds to celebrate, shop, and sample over 300 brands of beer. THIS IS A BIG DEAL!

This is in part thanks to their extensive media and social media campaigns

Tickets for Saturday July 23rd are already sold out!

(Scroll down to the end for details and demographics.)

Another factor in the success of the Festival (I mean, other than: hello! beer!) is the entertainment line up. This year’s headliners include: House of Pain, Big Sugar, and The Temperance Movement.

Join your fellow Chamber members in promoting the Swedish brand!

IKEA, Alfa Laval and Volvo are already on-board and planning their showcase areas.

Our Sample Sweden pavilion will include:

  • A 10,000 Sq. Ft. outdoor pavilion dedicated to Swedish Culture, with decor and furnishings that creates the look and feel of Sweden

  • 10 Swedish Craft Beers on tap (most are unavailable in Ontario) and Swedish Food Partners

  • Secondary Stage featuring up and coming Swedish acts

Get on board now! Targeted marketing campaigns start in early June (just days away) so get the maximum mileage out of your promotion by getting on board now!

Opportunities Include:

  • Inclusion in Sample Sweden Announcement

  • Major Media Partnerships

  • Digital Media Program & Contesting

  • Data Capture Opportunities

  • On-Site Signage Strategy


 For more info or to book space contact Marie Larsson at or 416.925.8661
Let's Say Cheers To:

Let’s Say Cheers To:

Sampling New Tastes

Sampling New Tastes

View from the stage

View From The Stage






Best kind of crowded

Best Kind Of Crowded

Making New Friends

Making New Friends

And Having Fun

And Having Fun!

Sample sweden opportunities

Toronto Festival of Beer Background Info

Each year, Toronto’s Festival of Beer creates a world of beer pavilion that features imported product from a different country. The 2015 festival featured Ireland and “The Irish are Coming”. The 2016 feature is Sweden.Headline entertainers in previous years have included Naughty by Nature, Salt n Pepa, De la Soul, The Trews, Matthew Good, and 54-40

Our extensive marketing program features media partnerships, digital campaigns, online contesting, print and radio.

Festival Fast Facts:

  • 60% of our attendees are between the ages of 26 and 35

  • 50% male, 50% female

  • Top 3 spending habits include: Alcohol, Clothing/Accessories, Dining Out

  • Email Database: 8,500 loyal fans

  • Social following: 26,600 across TW, FB & IG

On the off chance you are not yet convinced of the fun and magnitude of this festival, please, click on this link:

For more info or to book space
contact Marie Larsson at or 416.925.8661


SCCC Logo with 1965 lg

Protected: 2016 AGM Meeting Docs

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Annual General Meeting: Thursday, April 21, 2016

board tableWe cordially invite all members of the Swedish-Canadian Chamber of Commerce and the Board to attend our Annual General Meeting on Thursday, April 21, 2016.

Time: 5:30 PM to 7:30 PM
Alfa Laval H.O. Canada
101 Milner Ave
Scarborough, ON
M1S 4S6

4:30 pm – 5:30 pm:    Board Meeting
5:30 pm – 6:30 pm:    Annual General Meeting
6:30 pm – 7:15 pm:    Special presentation: Economic Forecast for 2016, by Klaus W. Koeppen, MBA Investment Advisor CIBC Wood Gundy.

Refreshments will be served.
Members can bring guests. Please RSVP by April 14, 2016.

Please note: We have one vacancy on the Board for which we are accepting nominations. Nominees must be current members of the Chamber in good standing. Nominations are open until April 8, 2016.

To put someone forward for the position, simply email the person’s name and a short paragraph stating why you believe this person would be a good addition to the Board, to:

(That email address will be deactivated after April 21, 2016.)

We look forward to seeing you on April 21!

Canada Sweden Relations: Some thoughts from H.E. Kenneth Macartney, Canada’s Ambassador to Sweden and H.E. Per Sjögren, Sweden’s Ambassador to Canada.

Canada Sweden Relations

Past, Present, Future

We asked H.E. Kenneth Macartney, Canada’s Ambassador to Sweden and H.E. Per Sjögren, Sweden’s Ambassador to Canada, to share some thoughts on the relationships between Canada and Sweden.

Photo-Kenneth Macartney

How would you describe relations between Canada and Sweden?

KM They are excellent -and represent the sum of countless personal connections, commercial activities, political and official level interactions, research and academic collaboration, cultural exchanges, curiosity over how each country deals with similar societal, political or economic challenges… and of course a shared passion for hockey! I recently hosted the iconic Swedish radio show, “Sommar i P1” and was overwhelmed by the really warm response by Swedes who wanted to share with me their personal connections with Canada.

Pic of swedish ambassadorPS Sweden and Canada share the same values – respect for democracy, human rights and the rule of law. Our governments goal is to create societies focused on the safety and welfare of the individual and regardless of background all should be guaranteed basic security in all aspects of life. When I visit Canadian provinces and meet representatives of governments, local authorities, business representatives and Swedish communities, I sense that these common values between our countries are strong. Consequently there is an interest in Canada about the open and transparent Swedish society and our good results in terms of growth, employment, gender equality, competitiveness and living conditions. Likewise I would like to mention our interest in Canadian achievements in orderly economic migration and integration as well in the education system. The positive view on migration in Canada as a vehicle for economic and social development and respect for multicultural societies are of great interest to Sweden. In the industrial field we share the view on Corporate Social Responsibility and the respect for the environment

What role can you as ambassadors play?

KM Our job as Ambassadors is to seek opportunities to facilitate, expand and deepen the quality and quantity of such exchanges. Happily, our task is to build on a rock-solid foundation. We have a shared international outlook and many commonalities in terms of values, societal norms and structures, geography and climate, and natural resources wealth, as well as the fact that we are both export-oriented economies noted for advanced research and innovation.

PS As Ambassador for my country my main task is to strive for close and deep relations between our countries in all fields of activity. I feel privileged to be an Ambassador in Canada where I am met by a positive, generous and friendly attitude. In the light of this it my ambition is to bring our governments, business communities and people closer. This can be through facilitating and supporting cooperation in education and research, innovation as well as fostering contacts between Swedish companies and the Canadian market. Both our countries are highly industrialized, technologically advanced and strive to balance commerce with conscience. This common base is conducive to close co-operation in my assignment as the Swedish Ambassador to Canada.

KM Sweden and Canada have a long history of cooperation and consultation on international issues, in the UN and other multilateral fora, with a shared interest in promoting human rights and democracy, peace and security, and sustainable development, as well as close collaboration in the Arctic Council.


Every year, there are many visits and exchanges. Any comments_

PS We receive every year at the Embassy numerous visitors both at political and other levels who represents different interests of Swedish society. Four ministers from the Swedish Governments covering a wide range of issues visited Canada in 2014 in addition to delegations from our Parliament, local and regional authorities, the business community, students and research fellows active in Universities all over Canada to mention some of the most frequent visitors. Migration, integration, education and research cooperation are some areas of special interest for our Swedish delegations and visitors. Education and the student exchange program between Sweden and Canada are areas of increasing interest in both countries. During last year the number of Swedish students at Canadian universities amounted to about 600 persons who build bridges between the young generation in our countries. Representatives from Swedish businesses naturally have an important role while a key task for the Embassy in close cooperation with Business Sweden and the Swedish Chamber of Commerce is to promote the Swedish industry on the Canadian market.


KM I have been consistently impressed by the delegations that visit back and forth to exchange best practices in many different sectors. Swedish policy-makers frequently visit Canada to study how we manage immigration and integration, and Canadians are interested in how Sweden is managing a large influx of refugees. Sustainable cities is the focus of many Canadian municipal and private sector groups visiting Sweden, keen to learn more about how city planning integrates quality of life, energy efficiency, climate and clean technology goals. Swedish authorities have also reciprocated, visiting Vancouver and other Canadian centres. Research exchanges continue to blossom including in areas such as life sciences and bioenergy, and Canadians are very proud that Dr. Arthur McDonald is receiving the 2015 Nobel Prize in Physics in Stockholm.

PS And Alice Monro receiving the Nobel Prize in literature in 2013


Trade is of particular interest and importance for Swedish – Canadian relations


KM Indeed, Sweden and Canada, both trade-oriented countries, enjoy close commercial, investment and innovation ties, which can be leveraged to complement our respective strengths. Bilateral merchandise trade stands at about $2 billion annually, but trade in services and increasing two-way investment is also a very important story. Many Swedish multinationals as well as SMEs have chosen to invest in Canada, employing thousands of Canadians – companies such as Ericsson, Securitas, Volvo AB, Atlas Copco, Sandvik, AstraZeneca, and Autoliv – not to mention retail giants IKEA and H&M. In Montreal, Ericsson is completing construction on an enormous data centre, the only one it has chosen to open outside of Sweden. Bombardier, WSP, CGI, Couche-Tard, OpenText, and Borealis are some of the Canadian companies with a presence in Sweden, also employing thousands of Swedes. Canada remains committed to working with Sweden to expand our commercial relationship for the mutual benefit of both our countries, including enabling the concentration of our efforts on areas of greatest business potential.


PS Trade is of particular interest and importance for Swedish – Canadian relations. Both Sweden and Canada are sitting on top of large markets. Sweden is an excellent gateway to Europe for Canadian companies. Likewise Canada is an ideal place to start in North America. These are factors that will play an even greater role after the ratification and implementation of the EU-Canadian free trade agreement.

There are around 110 Swedish companies represented in Canada employing approximately 35 000 Canadians. Swedish companies are likewise huge investors in the Canadian market which binds our countries close together. Together with colleagues in Business Sweden and SCCC the Embassy will continue to support and enlarge the presence of Swedish industry in Canada.

What do you think will be the impact of CETA?

KM The trade relationship between Canada and Sweden will only deepen as we move forward towards entry into force of the Canada-EU Comprehensive Economic and Trade Agreement (CETA), the most ambitious trade agreement that either Canada or the EU has ever concluded. CETA will provide significant new opportunities to expand Canada and Sweden’s trade and economic relationship. On day one, 98% of tariff lines will be duty free, and exporters will benefit from simplified border procedures to make trade easier, more predictable and transparent. CETA will also deliver substantial commitments that will improve the flow of trade and investment across a range of other areas, including: technical barriers to trade, regulatory cooperation, intellectual property, government procurement, investment, and services. For the first time in a Canadian trade agreement, CETA also includes chapters on sustainable development, labour and the environment.

PS The Comprehensive Economic and Trade Agreement (CETA) between Canada and the EU now presents further opportunities for economic exchange and growth to the benefit of both countries. It is now my task in close collaboration with Ambassador Macartney to inform and promote CETA with aims to increase trade, investments and business opportunities in both Sweden and Canada. The SCCC has an important role to achieve these aims.

What role can organizations such as SCCC play to expand trade between the two countries?

PS   The Swedish Canadian Chamber of Commerce is a key organization in the concept of Team Sweden together with the Swedish Embassy and Business Sweden. Our common aim but with somewhat different roles is to bring together and promote the Swedish Business community in Canada for the promotion of Swedish industry and export. SCCC is a meeting point for the Swedish business community and is thereby creating contacts between companies but also in relation to the Canadian business community. SCCC has local chambers in both Sweden and Canada which contribute to this task of being a facilitator for contacts. SCC also has an important role in connecting Swedish companies with local chambers of commerce in both Sweden and Canada.

KM Given the significant opportunities that will be presented by CETA, it is important to spread knowledge of CETA’s benefits so that Canadian and Swedish companies can take advantage from the moment the agreement comes into force. Business associations, such as the Swedish Canadian Chamber of Commerce, can play an important role in this. Indeed, championing CETA would be a fitting 50th anniversary goal for this organization that has done so much to promote Canada-Sweden economic relations over the years. Happy 50th!

Sökes: Assistent till svenska honorärkonsulatet i Toronto

Consulate of Sweden_Toronto

Assistent till svenska honorärkonsulatet i Toronto

Arbetets omfattning: 10 timmar/vecka

Tillträde: 1 januari 2016 eller enligt överenskommelse



  • Ansvara för konsulatets öppethållande
  • Hantera ansökningar om svenska arbets- och upphållstillstånd, svenskt medborgarskap, provisoriska pass, konsulära ärenden, enklare bokföring, m.m.
  • Besvara frågor från allmänheten rörande Sverige och svenska förhållanden
  • Sprida Sverige-information och goodwill tillsammans med konsuln
  • Assistera konsuln



  • Välorganiserad, noggrann och flexibel
  • God kännedom om Sverige och det svenska samhället
  • Behärska engelska, både i tal och skrift samt gärna något nordiskt språk i tal och skrift



Sänd din ansökan, senast 15 november till eller konsul Lars Henriksson,

Consulate of Sweden, 2 Bloor Street West, Suite 2109, Toronto, ON, M4W 3E2



Mer information om befattningen kan lämnas av konsul Lars Henriksson, tel. 1 416 489 8438 (direkt), och nuvarande befattningshavare Hélene Olsen, svenska konsulatet,

tel: 1 416 963 8768.


Happy Holidays and all the best for the New Year – God Jul och Gott Nytt År!

Merry Christmas, Happy Holidays and best wishes for a happy, healthy 2014 to You and your family. Lennart (Len) P. Kleine Chairman of The Board     Merry Christmas, Happy Holidays and best wishes for a happy, healthy 2014 to You and your family. God Jul och Gott Nytt År!     Lennart (Len) P. Kleine.  Chairman,     The Swedish-Canadian Chamber of Commerce.

Dear SCCC members and friends
It has been a busy year, we have made some good progress and planted seeds for a very successful and enjoyable 2014. I wanted to take this opportunity to Thank Marie and the Directors for their hard work and invaluable input.
During the holiday season more than ever, our thoughts turn gratefully to all our members who have made our progress possible.
It is in this spirit we would like to say…
Merry Christmas, Happy Holidays and best wishes for a happy, healthy 2014 to You and your family.
Lennart (Len) P. Kleine
Chairman of The Board










New Chairman’s Introduction & Message

Len Kleine

Our new Chairman, Len Kleine

Time flies when you have fun!! It is now 37 years ago I left Sweden and arrived in Toronto in 1976. This is the second time that I am getting involved in the Chamber, and I do so with a great sense of excitement.

So many things have happened and the time for an aggressive, active, and collaborative Chamber is here. My name is Lennart (Len) P. Kleine and I am taking over from my friend Erik Thorsrud who has been the Chair for the past two years. I wanted to extend a sincere Thank You to Erik on behalf of the Board of Directors and myself for bringing us to this very exciting point!

We are talking about “Team Sweden” — not to insinuate we are a sports team but as an indication of the very strong bond we are forming between The Swedish Embassy, our Honorary Counsel, Business Sweden, and Swedish-Canadian Chamber of Commerce. The synergies are transparent and will benefit each organization, their members, and help promote Sweden from not only a business point of view but also our culture.

I am fond of a saying that my brother gave birth to many years ago: he said “Canada is just like Sweden, only bigger and faster”, then he proceeded to tell me what a bad decision I made. Apparently I should have moved to Florida so he could come and golf during the winter months. I am very glad I choose Canada. I did reside in Lake Tahoe for 7 years but my children, Britt 26 and Eric 28  grew up in Unionville, just north of Toronto, where we resided for over 20 years.  Since five years I live in beautiful Brooklin ON, together with my wife Mimma and are enjoying being empty nesters.

I am very excited to be part of the SCCC  in 2013 and going forward, since I feel the timing is great for some really interesting and timely initiatives. Marie Larsson has been over to Sweden twice recently and met with various groups who are interested in learning about the Chamber’s activity here in Toronto. Marie made some very valuable contacts, both in the public and private sector.

My professional experience is in the Healthcare field and we all know the challenges that exists in that industry; Sweden and Canada currently have ongoing discussion around the Healthcare issues: exchanging ideas, and sharing failures and successes.

I want to take the opportunity to thank all Directors of the Board for their work and at the same time I want to encourage the younger generation to get involved in the Chamber. We will work hard but also make it fun with our numerous events. The Lucia Luncheon at the Royal York, our Golf Tournament, and our Crayfish/BBQ party with promises of new ideas and positive modifications in each of the above. All in the interest of making the events ‘world class’, fun and something NOT to miss! That is a promise!

The year kicked off with a number of positive events: the Launch of Business Sweden was great, we wish Kristofer and his team success and the chamber will assist were we can. I also had the opportunity to visit with Magnus Andersson, the previous Trade Commissioner when he was in Toronto in February, I attended a EUCCAN & CETA update meeting that was very informative and attended a function in Honor of Mats Sundin’s Foundation for Developmental Health. Mats is a great athlete but also a really approachable good guy! It was a pleasure to be part of that event.

Watch for us!

I want to make a special mention to Volvo Cars of Canada and Marc Engelen and his team. They moved in to their beautiful new Head Office in Richmond Hill earlier this year and they are our newest Platinum Members! In addition, Volvo provided the Chamber with a beautiful Volvo C30 that Marie will be driving. Marie is extremely happy and grateful. Look for the very colorful wrapped Volvo C30 around town, clad in the Swedish and Canadian Flags!

Our sincere thanks to Marc and his team for making this happen.

Marc has also agreed to join our Board and that is something we all look forward to.

I also want to personally welcome our other two new Board Members, Axel Kindbom and Ingela Baker. Axel and Ingela will be  very valuable members of the Board and we are very happy to have them. A warm welcome to Marc, Axel and Ingela!

In summary, 2013 will be an exciting year, please get involved and let us know your thoughts and or ideas. If you are interested in participating on the Board let Marie know. Please join us for the AGM held April 22, 2013, everybody counts and we want hear you!

Lennart (Len) P. Kleine
Chairman of the Board of Directors

Notes from the July 18, 2012 Board Meeting


Board/Boat MeetingThe July 18 Board meeting was graciously hosted by Len (Kleine) on his boat, How Swede It Is. (See why you should attend more meetings?)

In attendance: Erik Thorsrud, Marie Larsson, Len Kleine, Adrian Herschell, Sarah Clarkson, John Holland, Gisela McKay, and Kristofer Frojd (of the Swedish Trade Commission).

Topics discussed: upcoming events, including the Crayfish Party and NCC Golf Tournament; new committees and how they would benefit the participants as well as the Chamber; brainstorming new member benefits for the upcoming year; and targeted categories of businesses for new members that would work well with organizations who are already members, and the services they need.

If you are interested in getting more networking time and opportunities to connect with other members, consider joining one of the new committees: Business Education (for the seminars and news items.board meeting July 18, 2012

We welcome Hästens as a new member to SCCC!


Hästens has been making quality beds since 1852. We still use only all-natural materials: such as the finest pure flax, wool and cotton, carefully selected pine — growing at a natural pace for maximum strength — and genuine, hypoallergenic horsehair.

Every bed is made with great care and a unique machine: It has five fingers and is better known as a hand!

A bed fit for a king: Hästens is proud to have been appointed Purveyor to H.M. the King of Sweden.

Please join us at our grand opening:

Thursday, May 31st, 2012
The Distillery District
18 Distillery Lane
Toronto, ON M5A 3C4


Hastens Grand Opening Invitation

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