Updates & News

Join the Swedish pavilion at this years Beerlicious. This is a big deal!

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2016 Toronto Festival of Beer Feature Country: Sweden

Sweden is the featured country for the immensely popular and almost sold out 2016 Toronto Festival of Beer, taking place July 22-24.

The Swedish Canadian Chamber of Commerce has made an agreement with the organizers to manage the Swedish pavilion, a 10,000 Sq. Ft space dedicated to all things Swedish.

We have already great engagement from companies like IKEA, Volvo, Alfa Laval etc – but we still have room for YOUR Swedish content.

SCCC is offering this fantastic opportunity to display your company/products to 35,000 festival visitors.  Our pavilion will host 10 Swedish craft beers on tap and Swedish food partners – with special award-winning chefs. It is sure to be a must-see!

           We are currently offering the following options:

  • Display participation. Have your company and products on display in our ”Sample Sweden” pavilion.  pull-up banner and small product/literature stand. Cost $250 for members. Non-members $ 395 ( same price as a 1- year Silver membership )

  • Booth exhibit. 10 x 10 ft booth area. 4 tickets for the weekend. Cost $995 for members. Non-members pay $ 1,390 (includes a 1- year Silver membership)

  • Customer VIP event. Booth exhibit 10 x 10 ft area, 8 VIP and Lounge tickets for the weekend. Cost $2,495 for members. Non-members pay $ 2,790  ( includes a 1 – year Silver membership)

DO NOT miss out on this great opportunity to reach new customers! If you have any questions or want us to customize your participation, please contact Marie Larsson at info@sccc.ca or 416.925.8661

For more information about the event  http://beerfestival.ca

Beer glass

 Beerlicious has become one of the largest drinking festivals in Canada and is continuing it’s reign of fun and drinking this year, celebrating it’s 22nd anniversary. We are very excited to be a part of such a massive and successful event. Each year over 35,000 people go through the grounds to celebrate, shop, and sample over 300 brands of beer. THIS IS A BIG DEAL!

This is in part thanks to their extensive media and social media campaigns

Tickets for Saturday July 23rd are already sold out!

(Scroll down to the end for details and demographics.)

Another factor in the success of the Festival (I mean, other than: hello! beer!) is the entertainment line up. This year’s headliners include: House of Pain, Big Sugar, and The Temperance Movement.

Join your fellow Chamber members in promoting the Swedish brand!

IKEA, Alfa Laval and Volvo are already on-board and planning their showcase areas.

Our Sample Sweden pavilion will include:

  • A 10,000 Sq. Ft. outdoor pavilion dedicated to Swedish Culture, with decor and furnishings that creates the look and feel of Sweden

  • 10 Swedish Craft Beers on tap (most are unavailable in Ontario) and Swedish Food Partners

  • Secondary Stage featuring up and coming Swedish acts

Get on board now! Targeted marketing campaigns start in early June (just days away) so get the maximum mileage out of your promotion by getting on board now!

Opportunities Include:

  • Inclusion in Sample Sweden Announcement

  • Major Media Partnerships

  • Digital Media Program & Contesting

  • Data Capture Opportunities

  • On-Site Signage Strategy

 

 For more info or to book space contact Marie Larsson at info@sccc.ca or 416.925.8661
Let's Say Cheers To:

Let’s Say Cheers To:

Sampling New Tastes

Sampling New Tastes

View from the stage

View From The Stage

 

 

 

 

 

Best kind of crowded

Best Kind Of Crowded

Making New Friends

Making New Friends

And Having Fun

And Having Fun!

Sample sweden opportunities

Toronto Festival of Beer Background Info

Each year, Toronto’s Festival of Beer creates a world of beer pavilion that features imported product from a different country. The 2015 festival featured Ireland and “The Irish are Coming”. The 2016 feature is Sweden.Headline entertainers in previous years have included Naughty by Nature, Salt n Pepa, De la Soul, The Trews, Matthew Good, and 54-40

Our extensive marketing program features media partnerships, digital campaigns, online contesting, print and radio.

Festival Fast Facts:

  • 60% of our attendees are between the ages of 26 and 35

  • 50% male, 50% female

  • Top 3 spending habits include: Alcohol, Clothing/Accessories, Dining Out

  • Email Database: 8,500 loyal fans

  • Social following: 26,600 across TW, FB & IG

On the off chance you are not yet convinced of the fun and magnitude of this festival, please, click on this link:
https://www.youtube.com/watch?v=hzuQgE6bUi

For more info or to book space
contact Marie Larsson at info@sccc.ca or 416.925.8661

 

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