IKEA Canada Launches New 2016 Catalogue Celebrating the Little Moments Around the Kitchen
IKEA Canada announced today that the new 2016 IKEA Catalogue, filled with new product offerings, home furnishing inspiration and smart solutions for every area of the home, will be mailed out to consumers within IKEA store markets starting Monday, August 10th. Themed “The Little Things that Matter,” the new Catalogue celebrates life in and around the kitchen and all the moments in-between, with a strong focus on growing, cooking, serving and storing food.
The Catalogue is designed to inspire readers with home furnishing knowledge, tips and ideas and tells the story of how little things can make a big difference in everyday life. It takes consumers through the kitchen, which was once primarily a place only for traditional cooking and has today taken on a multipurpose role as a place for many in-home activities. It’s a place to entertain family and friends, where children can tackle their homework and school projects; where hobbies come to life and where gatherings to celebrate life’s special moments take place.
There is a lot more to food than food itself. It is about being healthy, being together and creating everyday routines. The growing interest in food is more than just a trend, so to better understand global attitudes toward food, IKEA recently released its second annual Life at Home Report. The Report takes a deeper look into people’s everyday thoughts and habits in and around their kitchens and how those moments around food affect their well-being. Today, more and more people care about what they eat, how they eat it, where it comes from, and how they can minimize waste.
“Life at home is crucial for us at IKEA, and it’s often the little things that make all the difference. We know that our customers love to spend time in and around the kitchen and we hope to inspire them with our home furnishing knowledge and offer exciting solutions for all of the activities related to food – growing, cooking, serving and storing,” says Stefan Sjöstrand, President, IKEA Canada.
In addition to the printed Catalogue, the IKEA Catalogue App makes all the new inspiration and products move out of the Catalogue and into the home. With this year’s augmented reality feature, consumers can see how more than 400 products fit in their home and even take a tour in two IKEA Showroom settings with the new “Walk in the Room” feature. The app also offers more than 50 films, image galleries and 360-degree views. IKEA Canada also recently launched a fresh new version of their mobile shopping app, IKEA Store, which allows customers to access IKEA’s full product range, check product information and stock availability, as well as create shopping lists.
The 2016 IKEA Catalogue will be translated into 34 languages and distributed in 49 countries. It spans over 324 pages and 219 million copies will be printed on FSC® (Forest Stewardship Council) certified paper.
Jennifer Hughes Assistant to the Country Retail Manager & Internal Communications Specialist IKEA Canada 1065 Plains Road East Burlington ON L7T 4K1 Phone: 905.637.9440 ext. 6267 Fax: 905.637.0914
Long Live the Home.